CONATIVE LOYALTY

Mean

S.D.

Verbal Interpretation

I would visit again the same stores in Dongguan Street because of the quality of service the store provides to its customers.

3.93

0.83

Agree

I feel safe in Dongguan Street Heritage Tourism site, so I would most likely visit it again.

3.98

0.83

Agree

Given the chance to go back to Dongguan Street,

I would not hesitate to do so.

3.95

0.80

Agree

Dongguan Street provides visitors that warmth feeling making you want to stay there for a while.

4.05

0.83

Agree

I know I am helping in a way the small, micro,

and medium size business entrepreneurs in Dongguan Street when I buy from their stores.

4.05

0.83

Agree

OVERALL CONATIVE LOYALTY

3.99

0.37

Agree