AFFECTIVE LOYALTY

Mean

S.D.

Verbal Interpretation

My deep liking for this store is because of the quality of service the store staff provides to its customers.

3.97

0.80

Agree

I like the warmth feeling when I visit Dongguan Street Heritage Tourism site.

4.09

0.81

Agree

I like the ambiance of the coffee shop in Dongguan Street despite it not being Starbucks.

3.95

0.80

Agree

I feel safe when I go shopping in the different stores in Dongguan Street.

4.06

0.78

Agree

I always love how the store staff in Dongguan Street entertains its customers.

4.00

0.81

Agree

OVERALL AFFECTIVE LOYALTY

4.02

0.35

Agree