COGNITIVE LOYALTY

Mean

S.D.

Verbal Interpretation

When I visit Dongguan I always buy at the same stores.

3.99

0.83

Agree

I feel secure buying products from the same stores.

4.00

0.83

Agree

Even when the store raises the prices of its products, I would still buy there.

3.94

0.81

Agree

Even when other stores are offering lower prices, I would still prefer to buy at the same store

3.96

0.81

Agree

No other store staff performs/delivers quality service than in this store.

4.05

0.82

Agree

OVERALL COGNITIVE LOYALTY

3.99

0.35

Agree