Integrated evaluation indicators | First evaluation indicators | Secondary evaluation indicators |
| Video viewing of marketing activities | Basic content (0.24782) | Image Perception (0.04821) |
| Content Attraction (0.03122) | ||
| Picture Sense (0.05022) | ||
| Background Music (0.07454) | ||
| Thematic Relevance (0.04363) | ||
| Producer’s Charm (0.03198) | ||
| Full Information Emotion Theory (0.37445) | Demand Forces (0.09721) | |
| Emotional Power (0.04059) | ||
| Cognitive Ability (0.07391) | ||
| Behavior (0.07106) | ||
| Experience (0.09168) | ||
| Spread (0.18336) | Volume of Playback (0.09168) | |
| Forwarding (0.09168) | ||
| Depth of propagation (0.010989) | Number of Collection (0.03663) | |
| Number of Likes (0.03663) | ||
| Number of Coinage (0.03663) | ||
| Communication participation (0.07334) | Number of Bullet-screens (0.03667) | |
| Number of comments (0.03667) |