Internal ability (assignment)
External factors | Strength | Weakness |
Circulation Links least (5); Logistics costs lowest (5); Circulation loss least (5); | Circulation scale smallest (1); Circulation distance shortest (1); Distribution terminal least (1); | |
Opportunities | SO strategy | WO strategy |
Urban residents prefer native products | Increase the farmers market characteristics of product stalls | Participate in agricultural cooperatives |
Threats | ST strategy | WT strategy |
Big cities are limited; food safety issues | The establishment of farmer fresh produce quarantine mechanism | Brand development |