Internal ability

(assignment)

External factors

Strength

Weakness

Circulation Links least (5);

Logistics costs lowest (5);

Circulation loss least (5);

Circulation scale smallest (1);

Circulation distance shortest (1);

Distribution terminal least (1);

Opportunities

SO strategy

WO strategy

Urban residents prefer native products

Increase the farmers market characteristics of product stalls

Participate in agricultural cooperatives

Threats

ST strategy

WT strategy

Big cities are limited; food safety issues

The establishment of farmer fresh produce quarantine mechanism

Brand development