Internal ability

(assignment)

External factors

Strength

Weakness

Circulation Links least (5);

Logistics costs lower (4);

Circulation loss least (5);

Circulation scale smaller (2);

Circulation distance shorter (2);

Distribution terminal least (1);

Opportunities

SO strategy

WO strategy

National vigorously promote; supermarket location advantages;

Appropriate discount pricing strategy

Increase the number of agricultural products directly supermarkets

Threats

ST strategy

WT strategy

Community retail stores and farmers market impact

The main fresh produce quality and safety

Large supermarket to join the community supermarket