Internal ability


External factors



Circulation Links less (4);

Logistics costs lower (4);

Circulation loss less (4);

Circulation scale smaller (2);

Circulation distance shorter (2);

Distribution terminal moderate (3);


SO strategy

WO strategy

Online shopping, mobile shopping rise

Develop a stable customer base with membership benefits

At the same time carry out online and offline business


ST strategy

WT strategy

Rely on express delivery and cold chain logistics companies to participate

Signed a distribution and reverse logistics service contract

Self-built stores to complete the last mile distribution