| Internal ability (assignment)
External factors | Strength | Weakness |
| Circulation Links less (4); Logistics costs lower (4); Circulation loss less (4); | Circulation scale smaller (2); Circulation distance shorter (2); Distribution terminal moderate (3); | |
| Opportunities | SO strategy | WO strategy |
| Online shopping, mobile shopping rise | Develop a stable customer base with membership benefits | At the same time carry out online and offline business |
| Threats | ST strategy | WT strategy |
| Rely on express delivery and cold chain logistics companies to participate | Signed a distribution and reverse logistics service contract | Self-built stores to complete the last mile distribution |