Internal ability


External factors



Circulation scale moderate (3);

Circulation distance moderate (3);

Distribution terminal more (4);

Circulation Links moderate (3);

Logistics costs moderate (3);

Circulation loss moderate (3);


SO strategy

WO strategy

National and logistics industry strongly advocated

Signed a large number of fresh agricultural products purchase orders

Establish the whole process of cold chain logistics system


ST strategy

WT strategy

Social cognitive bias; cold chain technology is weak

Advocacy of the entire process of cold chain logistics advantages

Establish agile regional cold chain logistics center