Internal ability (assignment) External factors | Strength | Weakness |
Circulation scale moderate (3); Circulation distance moderate (3); Distribution terminal more (4); | Circulation Links moderate (3); Logistics costs moderate (3); Circulation loss moderate (3); | |
Opportunities | SO strategy | WO strategy |
National and logistics industry strongly advocated | Signed a large number of fresh agricultural products purchase orders | Establish the whole process of cold chain logistics system |
Threats | ST strategy | WT strategy |
Social cognitive bias; cold chain technology is weak | Advocacy of the entire process of cold chain logistics advantages | Establish agile regional cold chain logistics center |