Internal ability

(assignment)

External factors

Strength

Weakness

Circulation scale larger (4);

Circulation distance longer (4);

Distribution terminal most (5);

Circulation Links more (2);

Logistics costs higher (2);

Circulation loss higher (2);

Opportunities

SO strategy

WO strategy

The key support of the state agriculture

Deep (refined) processing of fresh produce

Developing high-end products and widening sales channels

Threats

ST strategy

WT strategy

Affected by agricultural natural disasters

Provide farmers with seed and technical support

To provide customized production and processing services