Internal ability

(assignment)

External factors

Strength

Weakness

Circulation scale largest (5);

Circulation distance longest (5);

Distribution terminal most (5);

Circulation Links most (1);

Logistics costs highest (1);

Circulation loss highest (1);

Opportunities

SO strategy

WO strategy

National key construction

Promote the financial reform of fresh agricultural products

Strengthen the construction of cold chain facilities in the wholesale market

Threats

ST strategy

WT strategy

Impacted by other modes of circulation

Improve the wholesale market management mode

Simplify wholesale market fees and entry procedures