Cognitive complexity (recommended information sources) | Mean value Difference (I-J) | Std. Error | Significant | 95% Confidence Interval for Mean | |||
Lower Bound | Lower Bound | ||||||
Low | individual preference | relevant customers | −0.711* | 0.255 | 0.007 | −1.221 | −0.201 |
relevant customers | individual preference | 0.711* | 0.255 | 0.007 | 0.201 | 1.221 | |
High | individual preference | relevant customers | 0.600* | 0.251 | 0.020 | 0.098 | 1.102 |
relevant customers | individual preference | −0.600* | 0.251 | 0.020 | −1.102 | −0.098 |