| N | Mean | Std. Deviation | Std. Error | 95% Confidence Interval for Mean | |
Lower Bound | Upper Bound | |||||
Individual preference | 55 | 3.709 | 0.525 | 0.071 | 3.567 | 3.851 |
Relevant customers | 57 | 4.035 | 0.654 | 0.087 | 3.862 | 4.209 |
Total | 112 | 3.875 | 0.614 | 0.058 | 3.760 | 3.990 |