Category

No of factors

Factors Names

Student and Society

7

· Aspiration,

· Family/society motivation,

· Parent’s occupation/qualification,

· Family income,

· Family Social class,

· Proudness/academic prestige,

· Ethnic/religion

Educational Institution

14

· Location,

· Reputation,

· Education facilities,

· International partnership,

· Diversity of study,

· Quality of education,

· Image/campus,

· Activity facilities,

· Social life,

· Postgraduate and institutional research,

· Systematic and organized,

· Academic assistance,

· Modern/feasibility,

· Campus visiting

Admission

7

· Aptitude test,

· Education/tuition cost,

· Financial aid,

· Approved degree,

· Admission requirements,

· Educational institution representative and advertising,

· Retention

Employment

4

· Good job opportunity,

· High income,

· Good position,

· Employed promotion and planning