Construct

Loadings

α

CR

AVE

Product Quality Risk (PQR)

PQR1

PQR2

PQR3

PQR4

PQR5

0.729

0.813

0.875

0.776

0.741

0.851

0.891

0.622

Product Delivery Risk (PDR)

PDR1

PDR2

PDR3

PDR4

0.840

0.857

0.809

0.736

0.828

0.885

0.659

Privacy Risk (PRR)

PRR1

PRR2

PRR3

PRR4

PRR5

0.755

0.709

0.749

0.809

0.789

0.830

0.874

0.582

Perceived Ease of Use (PEU)

PEU2

PEU3

PEU4

PEU5

0.715

0.812

0.846

0.799

0.806

0.872

0.631

Price Differentials (PDF)

PDF3

PDF4

PDF5

0.832

0.894

0.858

0.826

0.896

0.742

Transaction Cost (TRC)

TRC1

TRC2

TRC4

TRC5

0.778

0.768

0.820

0.749

0.784

0.860

0.607

Intention to Purchase (IP)

IP2

IP3

IP4

IP5

IP6

0.770

0.742

0.827

0.807

0.750

0.839

0.886

0.608

Actual Purchase (AP)

AP1

AP2

AP3

AP4

AP5

AP6

0.794

0.825

0.794

0.854

0.802

0.780

0.894

0.919

0.654