| Variables | Items | Frequency | % |
| Gender | Male | 142 | 43.2 |
|
| Female | 187 | 56.8 |
| Age | Below 20 | 9 | 2.7 |
|
| 20 - 30 | 145 | 44.1 |
|
| 31 - 40 | 147 | 44.7 |
|
| Above 40 | 28 | 8.5 |
| Online Shopping Experience (years) | Below 1 | 25 | 7.6 |
|
| 1 - 3 | 117 | 35.6 |
|
| 4 - 6 | 121 | 36.8 |
|
| 7 - 10 | 52 | 15.8 |
|
| Above 10 | 14 | 4.3 |
| Level of Education | Senior High School | 13 | 4 |
|
| Diploma | 53 | 16.1 |
|
| Degree | 154 | 46.8 |
|
| Masters | 97 | 29.5 |
|
| PhD | 12 | 3.6 |
| Occupation | Public Sector-employed | 118 | 35.9 |
|
| Private Sector-employed | 211 | 64.1 |