Construct name | AVE | Outer loading | |
Advertisement | 0.780 | A1 | 0.896 |
A2 | 0.867 | ||
A3 | 0.886 | ||
Comment | 0.666 | C1 | 0.647 |
C2 | 0.905 | ||
C3 | 0.872 | ||
Impulsiveness | 0.647 | I1 | 0.748 |
I2 | 0.842 | ||
I3 | 0.819 | ||
Impulse buying | 0.755 | IB1 | 0.888 |
IB2 | 0.831 | ||
IB3 | 0.886 | ||
Promotion | 0.724 | P1 | 0.858 |
P2 | 0.908 | ||
P3 | 0.782 | ||
Income | 0.648 | INC1 | 0.840 |
INC2 | 0.774 | ||
INC3 | 0.801 |