Construct name

AVE

Outer loading

Advertisement

0.780

A1

0.896

A2

0.867

A3

0.886

Comment

0.666

C1

0.647

C2

0.905

C3

0.872

Impulsiveness

0.647

I1

0.748

I2

0.842

I3

0.819

Impulse buying

0.755

IB1

0.888

IB2

0.831

IB3

0.886

Promotion

0.724

P1

0.858

P2

0.908

P3

0.782

Income

0.648

INC1

0.840

INC2

0.774

INC3

0.801