| Construct | Construct definition | Refined item | Adapted from |
| IB for B2C e-commerce | Impulse buying is kind of buying happened without encompassing more evaluation of different stands like affordability, need or price. | While I surfing online, I buy new items right away | |
| I feel a sense of excitement when I make an online impulse buying | | ||
| I involve in impulse buying regularly | | ||
| Advertisement | Advertising is an effective tool to catch people attention and to convert their behavior positively toward items. Advertisement convinces consumers to use product at least once in their lives | When I visit website based on internet advertisement (e.g. Banner ads) that make me do an impulse buying | |
| Visiting a website based on an email advertising make me involve in an impulse buying | |||
| I often surf the Internet looking for an attracted advertisement to do impulse buying | |||
| Impulsiveness | Experience spontaneous and sudden push to execute buying and behave on these felt urges which leads to make impulse buying with little conscious of consequence | It is fun to buy things spontaneously | |
| I don’t plan most of my buying | |||
| I have difficulty controlling my urge to do impulse buying when I see a good offer | | ||
| Promotion | Group of different motivational tools, is originated to trigger customers to involve in impulse buying and buy such a good impulsively | Promotion with free gift attract me to an unplanned buying | |
| When I see a special promotion, I involve in impulse buying immediately | | ||
| Clearance sale make me to buying immediately | | ||
| Comments | Online reviews indicate to any positive or negative online customers’ comments about goods to encourage customers to buying particular items impulsively. | Customers reviews help me decide to make an unplanned buying decisions when shopping online | |
| Comments from other customers makes me do a buying not planned | |||
| Knowing the quantity left of an item helps me make my impulse buying decision. |