Path | T value | P value | Significant level |
Advertisement → IB | 5.093 | 0.000 | *** |
Comment → IB | 1.272 | 0.102 | ns |
Impulsiveness → IB | 8.125 | 0.000 | *** |
Income → IB | 0.713 | 0.238 | ns |
Promotion → IB | 1.783 | 0.038 | ** |