| Hypothesis | Description of result | Final result |
| Consumers’ impulsiveness has positive impact in impulse buying in e-commerce. | In the present study, the model shows a significant effect of Consumers’ impulsiveness on impulse buying in e-commerce for Saudi Arabia (t value = 8.125, p value = 0.000) the result indicates that Consumers’ impulsiveness is positively related to Impulse buying. | supported |
| Advertisement has positive impact in impulse buying in e-commerce. | This study model supported this hypothesis. The results show the positive relationship between Advertisement and Impulse buying (t value = 5.093, p value = 0.000). | supported |
| Promotion has positive impact in impulse buying in e-commerce. | The results of this study show the positive effect of Promotion on Impulse buying (t value = 1.783, p value = 0.038). | supported |
| Income has positive impact in impulse buying in e-commerce. | This study model shows positive effect but the results show negative effect Income on Impulse buying (t value = 0.713, p value = 0.238). | Not supported |
| Comment has positive impact in impulse buying in e-commerce. | This study model shows positive effect but the results show negative effect of Comment on Impulse buying (t value = 1.272, p value = 0.102). | Not supported |