Factors

Definition

Reference

Gender

Women buy different types of products on impulse compared to men and purchase more effectively than men

(Awan & Abbas, 2015) , (Merugu & Vaddadi, 2017)

Age

Consumers from variety age buy impulsively differently.

(Yang, Huang, & Feng, 2011) , (Merugu & Vaddadi, 2017) ,

Income

The availability of cash is a facilitator in the IB system as it speeds up the individual’s purchasing power. If the customers have insufficient money, they will completely avoid the shopping environment

(Yang et al., 2011) , (Merugu & Vaddadi, 2017) , (Tinne, 2011)

Education

The level of education is affected on consumers who buy impulsively.

(Yang et al., 2011)

Emotions

The part of the character of a person that consists of his feelings as opposed to his thoughts. Positive or negative consumers’ emotions could effect on impulse buying.

(Chang et al., 2011) , (Choudhary, 2014) , (Piyush Sharma, Sivakumaran, & Marshall, 2009)

Self-esteem

Satisfying the desires, gaining others’ respect

(Saad & Metawie, 2015) , (Harmancioglu et al., 2009)

Excitement

Enjoying and having fun

(Harmancioglu et al., 2009) , (Saad & Metawie, 2015)

Impulsiveness

Experience spontaneous and sudden impetus to make on - the-spot purchases and behave with little (conscious) consequence conference on these felt urges.

(Piyush Sharma et al., 2009) ,

(Chang et al., 2011) , (Kem Z.K. Zhang, Xu, Zhao, & Yugang Yu, 2018) , (Wells, Parboteeah, & Valacich, 2018)

Website quality

The level of trust in website, safety and the design of website

(Wells et al., 2018) , (Dawson & Kim, 2009) , (Veena Parboteeah, 2009)

Promotion

Group of different motivational tools, is originated to trigger customers to buy abundant goods or services within short periods of time

(Chen & Wang, 2016) , (Liao, Shen, & Chu, 2009) , (Yang et al., 2011) , (Merugu & Vaddadi, 2017)

Shopping with others

Shopping with friends, family or peers

(Yu & Bastin, 2010)

Comments and reviews

Online reviews indicate to any positive or negative online customers comments about goods to encourage customers to purchase particular items

(Chen, 2012) , (Tinne, 2011) , (Kem, Zhang et al., 2018) , (Chen & Li, 2009)

Advertisements

Advertising is an effective tool to catch people attention and to convert their behavior positively toward items. Advertisement convinces consumers to use product at least once in their lives

(Abayi & Khoshtinat, 2016) , (Malik, Ghafoor, & Iqbal, 2013) , (Taush, 2007)