Women buy different types of products on impulse compared to men and purchase more effectively than men

(Awan & Abbas, 2015) , (Merugu & Vaddadi, 2017)


Consumers from variety age buy impulsively differently.

(Yang, Huang, & Feng, 2011) , (Merugu & Vaddadi, 2017) ,


The availability of cash is a facilitator in the IB system as it speeds up the individual’s purchasing power. If the customers have insufficient money, they will completely avoid the shopping environment

(Yang et al., 2011) , (Merugu & Vaddadi, 2017) , (Tinne, 2011)


The level of education is affected on consumers who buy impulsively.

(Yang et al., 2011)


The part of the character of a person that consists of his feelings as opposed to his thoughts. Positive or negative consumers’ emotions could effect on impulse buying.

(Chang et al., 2011) , (Choudhary, 2014) , (Piyush Sharma, Sivakumaran, & Marshall, 2009)


Satisfying the desires, gaining others’ respect

(Saad & Metawie, 2015) , (Harmancioglu et al., 2009)


Enjoying and having fun

(Harmancioglu et al., 2009) , (Saad & Metawie, 2015)


Experience spontaneous and sudden impetus to make on - the-spot purchases and behave with little (conscious) consequence conference on these felt urges.

(Piyush Sharma et al., 2009) ,

(Chang et al., 2011) , (Kem Z.K. Zhang, Xu, Zhao, & Yugang Yu, 2018) , (Wells, Parboteeah, & Valacich, 2018)

Website quality

The level of trust in website, safety and the design of website

(Wells et al., 2018) , (Dawson & Kim, 2009) , (Veena Parboteeah, 2009)


Group of different motivational tools, is originated to trigger customers to buy abundant goods or services within short periods of time

(Chen & Wang, 2016) , (Liao, Shen, & Chu, 2009) , (Yang et al., 2011) , (Merugu & Vaddadi, 2017)

Shopping with others

Shopping with friends, family or peers

(Yu & Bastin, 2010)

Comments and reviews

Online reviews indicate to any positive or negative online customers comments about goods to encourage customers to purchase particular items

(Chen, 2012) , (Tinne, 2011) , (Kem, Zhang et al., 2018) , (Chen & Li, 2009)


Advertising is an effective tool to catch people attention and to convert their behavior positively toward items. Advertisement convinces consumers to use product at least once in their lives

(Abayi & Khoshtinat, 2016) , (Malik, Ghafoor, & Iqbal, 2013) , (Taush, 2007)