Factors | Definition | Reference |
Gender | Women buy different types of products on impulse compared to men and purchase more effectively than men | |
Age | Consumers from variety age buy impulsively differently. | |
Income | The availability of cash is a facilitator in the IB system as it speeds up the individual’s purchasing power. If the customers have insufficient money, they will completely avoid the shopping environment | |
Education | The level of education is affected on consumers who buy impulsively. | |
Emotions | The part of the character of a person that consists of his feelings as opposed to his thoughts. Positive or negative consumers’ emotions could effect on impulse buying. | |
Self-esteem | Satisfying the desires, gaining others’ respect | |
Excitement | Enjoying and having fun | |
Impulsiveness | Experience spontaneous and sudden impetus to make on - the-spot purchases and behave with little (conscious) consequence conference on these felt urges. | |
Website quality | The level of trust in website, safety and the design of website | |
Promotion | Group of different motivational tools, is originated to trigger customers to buy abundant goods or services within short periods of time | |
Shopping with others | Shopping with friends, family or peers | |
Comments and reviews | Online reviews indicate to any positive or negative online customers comments about goods to encourage customers to purchase particular items | |
Advertisements | Advertising is an effective tool to catch people attention and to convert their behavior positively toward items. Advertisement convinces consumers to use product at least once in their lives | |