Model | Non-standardized coefficient | Standard coefficient | t | Sig. | Collinear statistic | |||
Dependent variable |
| B | Standard error | Trial version |
|
| Tolerance | VIF |
Brand awareness | (Constant) | 1.152 | 0.179 |
| 6.432 | 0 |
|
|
Experience value | 0.675 | 0.044 | 0.56 | 15.29 | 0 | 1 | 1 | |
Bias coefficient | R = 0.560; R2 = 0.313; adjusted R2 = 0.312; F = 233.769** | |||||||
Brand’s perceived quality | (Constant) | 2.113 | 0.141 |
| 14.978 | 0 |
|
|
Experience value | 0.489 | 0.035 | 0.528 | 14.07 | 0 | 1 | 1 | |
Bias coefficient | R = 0.528; R2 = 0.279; adjusted R2 = 0.277; F = 197.968** | |||||||
Brand loyalty | (Constant) | 1.545 | 0.171 |
| 9.039 | 0 |
|
|
Experience value | 0.628 | 0.042 | 0.55 | 14.908 | 0 | 1 | 1 | |
Bias coefficient | R = 0.550; R2 = 0.303; adjusted R2 = 0.301; F = 222.246** |