Model

Non-standardized coefficient

Standard coefficient

t

Sig.

Collinear statistic

Dependent variable

B

Standard error

Trial version

Tolerance

VIF

Brand awareness

(Constant)

1.152

0.179

6.432

0

Experience value

0.675

0.044

0.56

15.29

0

1

1

Bias coefficient

R = 0.560; R2 = 0.313; adjusted R2 = 0.312; F = 233.769**

Brand’s perceived quality

(Constant)

2.113

0.141

14.978

0

Experience value

0.489

0.035

0.528

14.07

0

1

1

Bias coefficient

R = 0.528; R2 = 0.279; adjusted R2 = 0.277; F = 197.968**

Brand loyalty

(Constant)

1.545

0.171

9.039

0

Experience value

0.628

0.042

0.55

14.908

0

1

1

Bias coefficient

R = 0.550; R2 = 0.303; adjusted R2 = 0.301; F = 222.246**