| Interactive learning with exhibition organizers | Interactive learning with exhibitors | Interactive learning with other visitors | Experience value | Brand awareness | Brand’s perceived quality | Brand loyalty |
Interactive learning with exhibition organizers | 1 |
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Interactive learning with exhibitors | 0.675** | 1 |
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Interactive learning with other visitors | 0.551** | 0.550** | 1 |
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Experience value | 0.540** | 0.530** | 0.555** | 1 |
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Brand awareness | 0.523** | 0.531** | 0.566** | 0.560** | 1 |
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Brand’s perceived quality | 0.472** | 0.439** | 0.431** | 0.528** | 0.542** | 1 |
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Brand loyalty | 0.557** | 0.519** | 0.559** | 0.550** | 0.655** | 0.599** | 1 |