Interactive learning with exhibition organizers

Interactive learning with exhibitors

Interactive learning with other visitors

Experience value

Brand awareness

Brand’s perceived quality

Brand loyalty

Interactive learning with exhibition organizers

1

Interactive learning with exhibitors

0.675**

1

Interactive learning with other visitors

0.551**

0.550**

1

Experience value

0.540**

0.530**

0.555**

1

Brand awareness

0.523**

0.531**

0.566**

0.560**

1

Brand’s perceived quality

0.472**

0.439**

0.431**

0.528**

0.542**

1

Brand loyalty

0.557**

0.519**

0.559**

0.550**

0.655**

0.599**

1