items

main factors

1

2

3

atypical visitors’ interactive learning

1) Exhibition organizers responded to or meet my service requirements in a timely manner.

0.152

0.270

0.837

2) Exhibition organizers provided me with communication opportunities by holding forum activities and other forms.

0.246

0.204

0.792

3) Exhibition organizers listened carefully to my feedback.

0.293

0.446

0.754

4) Exhibitors were willing to take the time to communicate with me.

0.170

0.779

0.408

5) The exhibitors had a face-to-face and warm communication with me to understand my needs.

0.173

0.818

0.180

6) Exhibitors honestly shared information of enterprises, products or technologies with me.

0.290

0.790

0.221

7) I had a lot of opportunities to communicate and learn with other visitors during the exhibition.

0.733

0.270

0.260

8) I had a passionate communication with other visitors

0.815

0.288

0.135

9) I felt happy by communicating with other visitors

0.844

0.097

0.197

experience value

10) I felt happy to play my own role when I put forward my own opinions and suggestions in the process of interactive learning.

0.766

11) I would have a sense of achievement if my opinions and suggestions are adopted by exhibition organizers or exhibitors.

0.788

12) I would be happy when I reflect my needs, opinions and suggestions to exhibition organizers or exhibitors in interactive learning.

0.781

13) Exhibition organizers or exhibitors would better meet my needs if I reflect my needs and put forward opinions and suggestions to them.

0.758

exhibition brand equity

14) When talking about similar exhibitions, I often think of this exhibition.

0.379

0.198

0.844

15) I am very familiar with this exhibition.

0.294

0.147

0.792

16) Many people I am familiar with know about this exhibition.

0.212

0.208

0.803

17) I think this is a high-quality exhibition.

0.146

0.747

0.322

18) I think the visitors of this exhibition are of high quality.

0.453

0.629

0.030

19) I am satisfied with the service of the exhibitors in this exhibition.

0.210

0.793

0.146

20) I will participate in this exhibition next time.

0.717

0.232

0.300

21) I will recommend this exhibition to others.

0.812

0.251

0.138

22) I will invite others to visit the exhibition

0.781

0.214

0.294