| items | main factors | ||
1 | 2 | 3 | ||
atypical visitors’ interactive learning | 1) Exhibition organizers responded to or meet my service requirements in a timely manner. | 0.152 | 0.270 | 0.837 |
2) Exhibition organizers provided me with communication opportunities by holding forum activities and other forms. | 0.246 | 0.204 | 0.792 | |
3) Exhibition organizers listened carefully to my feedback. | 0.293 | 0.446 | 0.754 | |
4) Exhibitors were willing to take the time to communicate with me. | 0.170 | 0.779 | 0.408 | |
5) The exhibitors had a face-to-face and warm communication with me to understand my needs. | 0.173 | 0.818 | 0.180 | |
6) Exhibitors honestly shared information of enterprises, products or technologies with me. | 0.290 | 0.790 | 0.221 | |
7) I had a lot of opportunities to communicate and learn with other visitors during the exhibition. | 0.733 | 0.270 | 0.260 | |
8) I had a passionate communication with other visitors | 0.815 | 0.288 | 0.135 | |
9) I felt happy by communicating with other visitors | 0.844 | 0.097 | 0.197 | |
experience value | 10) I felt happy to play my own role when I put forward my own opinions and suggestions in the process of interactive learning. | 0.766 |
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11) I would have a sense of achievement if my opinions and suggestions are adopted by exhibition organizers or exhibitors. | 0.788 |
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12) I would be happy when I reflect my needs, opinions and suggestions to exhibition organizers or exhibitors in interactive learning. | 0.781 |
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13) Exhibition organizers or exhibitors would better meet my needs if I reflect my needs and put forward opinions and suggestions to them. | 0.758 |
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exhibition brand equity | 14) When talking about similar exhibitions, I often think of this exhibition. | 0.379 | 0.198 | 0.844 |
15) I am very familiar with this exhibition. | 0.294 | 0.147 | 0.792 | |
16) Many people I am familiar with know about this exhibition. | 0.212 | 0.208 | 0.803 | |
17) I think this is a high-quality exhibition. | 0.146 | 0.747 | 0.322 | |
18) I think the visitors of this exhibition are of high quality. | 0.453 | 0.629 | 0.030 | |
19) I am satisfied with the service of the exhibitors in this exhibition. | 0.210 | 0.793 | 0.146 | |
20) I will participate in this exhibition next time. | 0.717 | 0.232 | 0.300 | |
21) I will recommend this exhibition to others. | 0.812 | 0.251 | 0.138 | |
22) I will invite others to visit the exhibition | 0.781 | 0.214 | 0.294 |