EV4

Exhibition organizers or exhibitors would better meet my needs if I reflect my needs and put forward opinions and suggestions to them.

Exhibition brand equity

Brand awareness/association

BE1

When talking about similar exhibitions, I often think of this exhibition.

Aaker (1996);

Keller (1993);

Kim & Kim (2004);

Yoo & Donthu (2001);

Wang & He (2009);

Wang (2012);

Jacoby & Robert (1978);

Krystallis & Chrysochuou (2014)

BE2

I am very familiar with this exhibition.

BE3

Many people I am familiar with know about this exhibition.

Brand’s perceived quality

BPQ1

I think this is a high-quality exhibition.

BPQ2

I think the visitors of this exhibition are of high quality.

BPQ3

I am satisfied with the service of the exhibitors in this exhibition.

Brand loyalty

BL1

I will participate in this exhibition next time.

BL2

I will recommend this exhibition to others.

BL3

I will invite others to visit the exhibition.