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| EV4 | Exhibition organizers or exhibitors would better meet my needs if I reflect my needs and put forward opinions and suggestions to them. |
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Exhibition brand equity | Brand awareness/association | BE1 | When talking about similar exhibitions, I often think of this exhibition. | |
BE2 | I am very familiar with this exhibition. | |||
BE3 | Many people I am familiar with know about this exhibition. | |||
Brand’s perceived quality | BPQ1 | I think this is a high-quality exhibition. | ||
BPQ2 | I think the visitors of this exhibition are of high quality. | |||
BPQ3 | I am satisfied with the service of the exhibitors in this exhibition. | |||
Brand loyalty | BL1 | I will participate in this exhibition next time. | ||
BL2 | I will recommend this exhibition to others. | |||
BL3 | I will invite others to visit the exhibition. |