| Variables | Serial numbers | Measurement indexes | References |
Atypical visitors’ interactive learning | Atypical visitors’ interactive learning with exhibition organizers | AOI1 | Exhibition organizers responded to or meet my service requirements in a timely manner. | |
AOI2 | Exhibition organizers provided me with communication opportunities by holding forum activities and other forms. | |||
AOI3 | Exhibition organizers listened carefully to my feedback. | |||
Atypical visitors’ interactive learning with exhibitors | AEI1 | Exhibitors were willing to take the time to communicate with me. | ||
AEI2 | The exhibitors had a face-to-face and warm communication with me to understand my needs. | |||
AEI3 | Exhibitors honestly shared information of enterprises, products or technologies with me. | |||
Atypical visitors’ interactive learning with other visitors | AAI1 | I had a lot of opportunities to communicate and learn with other visitors during the exhibition. | ||
AAI2 | I had a passionate communication with other visitors. | |||
AAI3 | I felt happy by communicating with other visitors. | |||
Experience value | Experience value | EV1 | I felt happy to play my own role when I put forward my own opinions and suggestions in the process of interactive learning. | |
EV2 | I would have a sense of achievement if my opinions and suggestions are adopted by exhibition organizers or exhibitors. | |||
EV3 | I would be happy when I reflect my needs, opinions and suggestions to exhibition organizers or exhibitors in interactive learning. |