Variables

Serial numbers

Measurement indexes

References

Atypical visitors’ interactive learning

Atypical visitors’ interactive learning with exhibition organizers

AOI1

Exhibition organizers responded to or meet my service requirements in a timely manner.

Zhang & Xu (2019);

Bonner (2010);

Wei, Yang, & Liu (2010);

Ni (2017);

Yoo, Arnold, & Frankwick (2012);

Harris & Moore (2005);

Tu & Chen (2015)

AOI2

Exhibition organizers provided me with communication opportunities by holding forum activities and other forms.

AOI3

Exhibition organizers listened carefully to my feedback.

Atypical visitors’ interactive learning with exhibitors

AEI1

Exhibitors were willing to take the time to communicate with me.

AEI2

The exhibitors had a face-to-face and warm communication with me to understand my needs.

AEI3

Exhibitors honestly shared information of

enterprises, products or technologies with me.

Atypical visitors’ interactive learning with other visitors

AAI1

I had a lot of opportunities to communicate and learn with other visitors during the exhibition.

AAI2

I had a passionate communication with other visitors.

AAI3

I felt happy by communicating with other visitors.

Experience value

Experience value

EV1

I felt happy to play my own role when I put forward my own opinions and suggestions in the process of interactive learning.

Li (2012)

EV2

I would have a sense of achievement if my opinions and suggestions are adopted by exhibition organizers or exhibitors.

EV3

I would be happy when I reflect my needs, opinions and suggestions to exhibition organizers or exhibitors in interactive learning.