Total average of barriers

20

3.13

0.425

1

Internal barriers

20

3.07

0.576

1.1

Company barriers

20

3.02

0.786

1.1.1

Marketing knowledge barriers

20

2.81

1.069

1.1.2

Financial barriers

20

3.10

0.925

1.1.3

Human resource barriers

20

3.40

0.788

1.2

Product barriers

20

3.12

0.665

1.2.1

Quality barriers

20

3.55

0.449

1.2.2

Technical adaptation barriers

20

2.91

0.856

2

External barriers

20

3.20

0.340

2.1

Industry export barriers

20

3.37

0.670

2.1.1

Industry structure

20

3.19

0.612

2.1.2

Competition

20

3.73

0.910

2.2

Export market barriers

20

2.74

0.316

2.2.1

Customer barriers

20

2.20

0.470

2.2.2

Procedural barriers

20

3.47

0.854

2.3

Macro environment barriers

20

3.49

0.546

2.3.1

Direct export barriers

20

3.65

0.555

2.3.2

Indirect export barriers

20

3.45

1.099