No | Items | N | Mean | Std. Deviation |
| Total average of barriers | 20 | 3.13 | 0.425 |
1 | Internal barriers | 20 | 3.07 | 0.576 |
1.1 | Company barriers | 20 | 3.02 | 0.786 |
1.1.1 | Marketing knowledge barriers | 20 | 2.81 | 1.069 |
1.1.2 | Financial barriers | 20 | 3.10 | 0.925 |
1.1.3 | Human resource barriers | 20 | 3.40 | 0.788 |
1.2 | Product barriers | 20 | 3.12 | 0.665 |
1.2.1 | Quality barriers | 20 | 3.55 | 0.449 |
1.2.2 | Technical adaptation barriers | 20 | 2.91 | 0.856 |
2 | External barriers | 20 | 3.20 | 0.340 |
2.1 | Industry export barriers | 20 | 3.37 | 0.670 |
2.1.1 | Industry structure | 20 | 3.19 | 0.612 |
2.1.2 | Competition | 20 | 3.73 | 0.910 |
2.2 | Export market barriers | 20 | 2.74 | 0.316 |
2.2.1 | Customer barriers | 20 | 2.20 | 0.470 |
2.2.2 | Procedural barriers | 20 | 3.47 | 0.854 |
2.3 | Macro environment barriers | 20 | 3.49 | 0.546 |
2.3.1 | Direct export barriers | 20 | 3.65 | 0.555 |
2.3.2 | Indirect export barriers | 20 | 3.45 | 1.099 |