Variable

Items

Factor Loading

CR

AVE

KMO

Production innovativeness

(Bhupendra & Sangle, 2015)

My agrienterprises’ new products are often considered as very unique by customers

0.657

0.750

0.454

0.756

My agrienterprises develop new product/service

0.654

In comparison to the competition, my agrienterprises have introduced more innovations in the past 5 years

0.663

My agrienterprises’ recent new product is significantly different from previous productions

0.772

In comparison to the competition, my agrienterprises’ production is successful

0.815

Process innovativeness

(Bhupendra & Sangle, 2015)

My agrienterprises have flexible production methods which can be changed efficiently

0.844

0.873

0.754

0.862

My agrienterprises has focused on smart business processes upstage

0.863

My agrienterprises uses new delivery and distribution network

0.810

My agrienterprises invest in new techniques/equipment to improve its activities

0.778

In the last 2 years, my agrienterprises’ production method is better

0.778

Strategic innovativeness

(Bhupendra & Sangle, 2015)

My agrienterprises have a good range of product grades to suit the customer choice

0.885

0.721

0.681

0.500

In my agrienterprises, Key decision maker has abilities to simulate future market

0.885

Market innovativeness

(Bhupendra & Sangle, 2015)

New variety produce in my agrienterprises often take up against new competition

0.830

0.896

0.779

0.882

My agrienterprises marketing strategies are considered effective

0.849

My agrienterprises involves its market partners when placing a new product in the market

0.825

My agrienterprises produce products that address customer needs

0.844