Sl No | Players | Role |
1 | Producer | High input system e.g. IPM varieties, irrigation Good Agricultural Practices (GAP) Some operating out grower schemes |
2 | Exporters | Processing, packing, storage, transport, quality assurance system, food safety, human rights, environmental protection, enforcement of procedures |
3 | Importers | Buying produce from exporter, store product, trading role Ensure quality assurance |
4 | Super markets | Branding, product information, marketing |
5 | Consumers | Overseas consumers, USA, UK, Europe, Middle east. And also South Asia and South East Asia |