Sl No

Players

Role

1

Producer

High input system e.g. IPM varieties, irrigation

Good Agricultural Practices (GAP)

Some operating out grower schemes

2

Exporters

Processing, packing, storage, transport, quality assurance system, food safety, human rights, environmental protection, enforcement of procedures

3

Importers

Buying produce from exporter, store product, trading role

Ensure quality assurance

4

Super markets

Branding, product information, marketing

5

Consumers

Overseas consumers, USA, UK, Europe, Middle east.

And also South Asia and South East Asia