Determinants

Responses

Freq. %

Does taste influences your choice of a cookie or biscuits?

Yes

318

79.5

No

82

20.5

Do ingredients used influence your choice of a cookie or biscuits?

Yes

235

58.8

No

165

41.2

Does price influences your choice of a cookie or biscuits?

Yes

235

58.8

No

165

41.2

Does nutrition label influences your choice of a cookie or biscuits?

Yes

141

35.2

No

259

64.8

Does advertisement influences your choice of a cookie or biscuits?

Yes

47

11.8

No

353

88.2

Does product name influences your choice of a cookie or biscuits?

Yes

38

9.5

No

362

90.5

Does convenience influences your choice of a cookie or biscuits?

Yes

67

16.8

No

333

83.2