Determinants | Responses | Freq. % | |
Does taste influences your choice of a cookie or biscuits? | Yes | 318 | 79.5 |
No | 82 | 20.5 | |
Do ingredients used influence your choice of a cookie or biscuits? | Yes | 235 | 58.8 |
No | 165 | 41.2 | |
Does price influences your choice of a cookie or biscuits? | Yes | 235 | 58.8 |
No | 165 | 41.2 | |
Does nutrition label influences your choice of a cookie or biscuits? | Yes | 141 | 35.2 |
No | 259 | 64.8 | |
Does advertisement influences your choice of a cookie or biscuits? | Yes | 47 | 11.8 |
No | 353 | 88.2 | |
Does product name influences your choice of a cookie or biscuits? | Yes | 38 | 9.5 |
No | 362 | 90.5 | |
Does convenience influences your choice of a cookie or biscuits? | Yes | 67 | 16.8 |
No | 333 | 83.2 |