| Rotated Component Matrix | ||||||
|
| Component | |||||
| 1 | 2 | 3 | 4 | 5 | 6 | |
| Taste |
| 0.857 |
|
|
|
|
| Smell |
| −0.770 |
|
|
|
|
| Product_appearance |
| 0.784 |
|
|
|
|
| Quality |
| 0.618 |
|
|
|
|
| Price |
|
|
|
| 0.821 |
|
| Availability |
|
| 0.891 |
|
|
|
| Promotion |
|
| 0.897 |
|
|
|
| Social_status |
|
|
| 0.595 |
|
|
| Doctor_recommendation |
|
|
|
| 0.609 |
|
| Knowledge |
|
|
|
|
| 0.743 |
| Awareness |
|
|
| 0.805 |
|
|
| Brand_image |
|
|
|
|
| 0.510 |
| Food_safety_certification | −0.853 |
|
|
|
|
|
| Claims | 0.894 |
|
|
|
|
|
| Packaging_options | −0.624 |
|
|
|
|
|
| Labelling_information | 0.732 |
|
|
|
|
|
| Other_users_in_vicinity | 0.436 |
|
|
|
|
|