Rotated Component Matrix

Component

1

2

3

4

Taste

0.859

Smell

−0.766

Product_appearance

.

0.903

Quality

0.879

Price

−0.430

Availability

0.900

Promotion

0.922

Social_status

0.788

Doctor_recommendation

0.405

Knowledge

0.575

Awareness

0.791

Brand_image

0.838

Food_safety_certification

0.821

Claims

0.747

Packaging_options

0.695

Labelling_information

0.774

Other_users_in_vicinity

0.597