| Rotated Component Matrix | ||||
|
| Component | |||
| 1 | 2 | 3 | 4 | |
| Taste |
| 0.859 |
|
|
| Smell |
| −0.766 |
|
|
| Product_appearance | . | 0.903 |
|
|
| Quality |
| 0.879 |
|
|
| Price |
|
|
| −0.430 |
| Availability |
|
| 0.900 |
|
| Promotion |
|
| 0.922 |
|
| Social_status |
|
| 0.788 |
|
| Doctor_recommendation |
|
| 0.405 |
|
| Knowledge |
|
|
| 0.575 |
| Awareness | 0.791 |
|
|
|
| Brand_image | 0.838 |
|
|
|
| Food_safety_certification | 0.821 |
|
|
|
| Claims |
|
|
| 0.747 |
| Packaging_options | 0.695 |
|
|
|
| Labelling_information |
|
|
| 0.774 |
| Other_users_in_vicinity | 0.597 |
|
|
|