Rotated Component Matrix | ||||
| Component | |||
1 | 2 | 3 | 4 | |
Taste |
| 0.859 |
|
|
Smell |
| −0.766 |
|
|
Product_appearance | . | 0.903 |
|
|
Quality |
| 0.879 |
|
|
Price |
|
|
| −0.430 |
Availability |
|
| 0.900 |
|
Promotion |
|
| 0.922 |
|
Social_status |
|
| 0.788 |
|
Doctor_recommendation |
|
| 0.405 |
|
Knowledge |
|
|
| 0.575 |
Awareness | 0.791 |
|
|
|
Brand_image | 0.838 |
|
|
|
Food_safety_certification | 0.821 |
|
|
|
Claims |
|
|
| 0.747 |
Packaging_options | 0.695 |
|
|
|
Labelling_information |
|
|
| 0.774 |
Other_users_in_vicinity | 0.597 |
|
|
|