| Characteristic | N | (% of total tweets) |
| Originality |
|
|
| Original Tweet | 581 | 38.8 |
| Retweet | 916 | 61.2 |
| Targeting |
|
|
| Directed at Target | 479 | 32.0 |
| Non-directed | 1018 | 68.0 |
| Referral | 581 | 38.8 |
| Outside source: Link/URL | 365 | 24.4 |
| Outside source: Picture | 84 | 5.6 |
| Outside source: Video | 208 | 13.9 |
| No referral | 918 | 61.2 |