Hypotheses | Results |
H1. Co-design has positive effect on trust belief | Supported |
H2. Individual tendency of trust has positive effect on trust belief | Supported |
H3. Trust belief has positive effect on Purchase intention | Supported |
H3a. Trust belief is a mediator between co-design and purchase intention. | Supported |
H3b. Trust belief is a mediator between individual tendency of trust and purchase | Supported |