Dependent variable | Trust belief | Purchase intention | ||||||
Independent variable | Standardized regression coefficients (β value) | |||||||
Regression model | Model 1 | Model 2 | Model 3 | Model 4 | Model 5 | Model 6 | Model 7 | |
Co-design | 0.722*** |
| 0.290*** |
| 0.638*** |
|
| |
Individual tendency of trust |
| 0.714*** |
| 0.214*** |
| 0.598*** |
| |
Trust belief |
|
| 0.482*** | 0.539*** |
|
| 0.691*** | |
R2 | 0.521 | 0.509 | 0.518 | 0.500 | 0.407 | 0.358 | 0.478 | |
Adjusted R2 | 0.519 | 0.507 | 0.514 | 0.498 | 0.404 | 0.355 | 0.476 | |
F value | 254.116*** | 242.751*** | 125.196*** | 116.558*** | 160.301*** | 130.269*** | 214.060*** | |
t value | 15.941*** | 15.580*** | 4.410*** 7.340*** | 3.230*** 8.150*** | 12.661*** | 11.414*** | 14.631*** | |