| Definition | Item | Source |
| The utility derived from the feelings or affective states that a product generates (Sweeney and Soutar, 2001) [42] | My phone always makes me want to use it | Sweeney and Soutar (2001) [42] |
| I feel very relaxed while using my phone | ||
| My phone makes me feel very good | ||
| Using this phone gives me great pleasure |