| Definition | Item | Source |
| Social Value is the social consequences of what the product communicates to others (Sweeney and Soutar, 2001) [42] | My phone makes me feel acceptable in a group | Sweeney and Soutar (2001) [42] |
| My phone improves the way I am perceived | ||
| My phone makes a good impression on other people | ||
| My phone enhances my social status |