Roles of Big Data in risk management in Apple Inc., Amazon Inc., and Google

Similarities

Differences

Ÿ All three companies use big data to manage risk. They use data to prioritize risks, identify trends in customer behavior and buying patterns, determine customer satisfaction, and analyze how their products perform.

Ÿ Apple Inc. uses Big Data to analyze and manage risk in different ways, such as identifying potential growth areas, reducing customer churn, and predicting branding strategies, among other applications.

Ÿ Additionally, they all use data to measure and mitigate cyber-attacks, frauds and other dangerous activities.

Ÿ Amazon uses Big Data to enhance customer experiences and manage risk more effectively. It includes understanding customer behaviors, identifying data patterns, detecting fraud, and managing legal risk.

Ÿ Google Inc. uses Big Data to manage risk in various ways, such as helping identify security threats, developing marketing and operational strategies, and providing deep insights. Additionally, Google can leverage Big Data to identify potential growth areas, reduce customer churn, and discover fraud.