Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

2.359

.430

5.482

.000

Differentiation Strategy

.275

.085

.240

3.234

.001

Cost Leadership Strategy

.053

.086

.047

.621

.035

Distribution Channel

.143

.060

.176

2.361

.019