Developer-leading Mode

SMEs Cluster Mode

Community-leading mode

Typical Case

Likeng Village - Yuntianhai Resorts

Banling village- Feng Jiang Food Corridor

Dongsheng village- Spontaneous oceanic tour

Foreign/Local Workers Distribution

Foreign: developer and their technical and managerial backbone staff.

Local: front-line customer service and logistics personnel

Foreign: SMEs investors, managers, technicians and salesmen.

Local: cooperative investors, customer service and logistics personnel, chefs and suppliers

Foreign: travel agency representatives, tour guides, and olunteers

Local: boat drivers

Working Relationship

Business Colleagues or Subordinates

Investment partners, subordinates and supplier partners

Cooperators, host-guest and helper-helped

Initial Barriers to Knowledge Transfer

Labor division, payment and cultural distance, incompatible incentive mechanism and low-level training

Lack of training plans in enterprises, lack of guidance requirements for foreigners, and limited learning enthusiasm for poor people

Unstable cooperative relationship, irrational labor division and low frequency of volunteer training

Government interference approaches

Support policies, incentive to training for local staffs and rewardsto migrant workers

Supporti policies and entrepreneurial support for local employees and rewards to outstanding corporates

Public welfare training and business support

Guiding motivations of migrant workers

Professional reputation, social capital, corporate positions and physical incentives

Social capital, corporate power and physical incentives

Stabilizing cooperation, improving project service quality and altruistic work

Learning purposes of impoverished population

Stable income, Position power, Self-employment

Stable income, Contracted operating, Self-employment

Social capital, Marketing capabilities, Increasing income

The main approaches of knowledge transfer

Corporate training, Mentoring, Demonstration, Daily communication

Corporate training, Mentoring, Initiative consultancy, daily communication

Public welfare training, Business guidance, Live demonstration

Main Contents of Knowledge Transfer

Tourists’ behaviors, corporate culture and process norm, service operation knowledge and mid-level management knowledge and skills

Tourists’ behaviors, SMEs operation knowledge, operation and management of basic business and simple product planning and promotion

Tourists’ behaviors, simple product planning, customer service and marketing knowledge and skills

Knowledge Transfer Coordination Mechanism

The formalization of business coordination mechanism

The formalization of business coordination mechanism, local elites informal coordination mechanism

The formalization of the village committee coordination mechanism

Knowledge Transfer Duration and Frequency

Close, frequent and time-consuming

Close, frequent and time-consuming

Weak ties, low frequency, and small cost of time

Knowledge Transfer Upgrading

Adaptive imitation learning - trial and error learning - autonomous learning

Adaptive imitation learning - trial and error learning - Autonomous learning

Adaptive imitation learning trial and error learning

Efficiency of Knowledge Transfer

Systematic and planned, fixed content and low level

Moderate, flexible and comprehensive content and involved both high and low level

Non-systematic, unitary content and low level