Functions

Performance Measures of Gossips

Information

· Collection of information through gossip, evaluating the issues, and making comparisons with themselves and others

· Gossip is used as a means of motivation to make comparisons between the gossiper(s) and others to improve themselves

Entertainment

· Gossip reduces social isolation and discrimination through the creation of a sense of belonging

· Gossips are used as a platform for reducing boredom

Friendship

· Gossips cause a distinction between individuals, groups and oneself

· Gossips create a real avenue for friendship

Penetration

· Employees gain and increase their power of authority through gossiping and relating themselves more closely to top-level management

· Penetration is a function of gossip by which people attempt to gather information and influence others to exploit it to their advantage