Extent to which selected factors affect customer loyalty | Response (%) | Mean | Ranking | ||||
Panda | Al-Danube | Al-Raya | Manuel | Farm | |||
Price | 91 | 52 | 29 | 17 | 15 | 40.8 | 2 |
variety of products | 91 | 54 | 16 | 18 | 25 | 40.8 | 2 |
Promotion activities | 81 | 58 | 23 | 23 | 18 | 40.6 | 3 |
Membership | 74 | 61 | 27 | 17 | 25 | 40.4 | 4 |
The location of the supermarket | 82 | 57 | 27 | 27 | 16 | 41.8 | 1 |
N = 2000 |