Extent to which selected factors affect customer loyalty

Response (%)

Mean

Ranking

Panda

Al-Danube

Al-Raya

Manuel

Farm

Price

91

52

29

17

15

40.8

2

variety of products

91

54

16

18

25

40.8

2

Promotion activities

81

58

23

23

18

40.6

3

Membership

74

61

27

17

25

40.4

4

The location of the supermarket

82

57

27

27

16

41.8

1

N = 2000