Company

Issues

Interventions

Implemented

Results

Company A

A lack of marketing strategy or marketing activities

Organizational structure change

Yes

Enabled owner to focus on marketing strategy and activities

5S

Partially

Cost and lead time reduction, better installing service

Suggestion scheme

Yes

Quality improvement

Strategy dev. and imp.

Yes

Targeted customer section, planned marketing activities

Website

Yes

Reaching more customers via advertising

Collaboration and networking activities

Partially

Reaching more customers via promotion

Company B

Long lead times as a barrier to reaching more customers

5S

Yes

Cost and lead time reduction

Suggestion scheme

Yes

Cost and lead time reduction

Strategy dev. and imp.

Partially

A strategy to teach customers why they should wait

Collaboration and networking activities

Partially

Finding funds to invest new equipment and produce new products for same customer groups

Developing customer engagement

Partially

Teaching customers to make an order in advance to enable manufacturer for providing goods on time

Company C

Cost competition

5S

Yes

Cost and lead time reduction

SMED

Yes

Cost and lead time reduction

Suggestion scheme

Partially

Quality improvement, cost reduction

Customer engagement

Yes

Customers learned what kind of product choices increase production and product cost

Collaboration and networking activities

Partially

Finding funds to invest new equipment and produce new products

Strategy dev. And imp.

Yes

Formulation of new strategy based on providing right service to customers and it works well

Company D

Need to attract new customers

Strategy dev. and imp.

Yes

Developing a strategy to provide right product at right place at right time

Packaging improvement

Yes

Prevented goods to be damaged at transportation

Collaboration and networking activities

Yes

Building new collaborations that enable goods to be sold in big super markets