Variables | Unstandardized Coefficients | Sig. | |
B | Std. Error | ||
Constant | −0.844 | 0.450 | 0.061 |
TCO | 0.337 | 0.041 | 0.000*** |
Purchasing price | 0.041 | 0.049 | 0.401 |
Male | −0.067 | 0.141 | 0.636 |
High school | 0.481 | 0.261 | 0.066* |
University | 0.467 | 0.256 | 0.069* |
Age 18 - 34 | 0.270 | 0.190 | 0.155 |
Age 65+ | −0.149 | 0.153 | 0.330 |
Income 35 K - 65 K | 0.250 | 0.151 | 0.098* |
Income 65+ K | 0.393 | 0.182 | 0.031** |
Vehicle interest | 0.038 | 0.037 | 0.317 |
Annual driving distance | 0.040 | 0.037 | 0.284 |
No of vehicle models | 0.226 | 0.053 | 0.000*** |