Variables

Unstandardized Coefficients

Sig.

B

Std. Error

Constant

−0.844

0.450

0.061

TCO

0.337

0.041

0.000***

Purchasing price

0.041

0.049

0.401

Male

−0.067

0.141

0.636

High school

0.481

0.261

0.066*

University

0.467

0.256

0.069*

Age 18 - 34

0.270

0.190

0.155

Age 65+

−0.149

0.153

0.330

Income 35 K - 65 K

0.250

0.151

0.098*

Income 65+ K

0.393

0.182

0.031**

Vehicle interest

0.038

0.037

0.317

Annual driving distance

0.040

0.037

0.284

No of vehicle models

0.226

0.053

0.000***