| Variable | Description |
| Dependent variable |
|
| Total cost of ownership attentiveness | Continuous variable measuring the number of cost included in ex-ante cost evaluation |
| Independent variables |
|
| TCO | Continuous Likert type variable measuring the importance of TCO in the vehicle choice process |
| Purchasing price | Continuous Likert type variable measuring the importance of purchasing price the vehicle choice process |
| Male | Dummy variable for male individuals |
| High School | Dummy variable for individuals with a high school education |
| University | Dummy variable for individuals with a university degree |
| Age 18 - 34 | Dummy variable for individuals that are 18 to 34 years old |
| Age 65+ | Dummy variable for individuals that are older than 65 years old |
| Middle income | Dummy variable for households that have gross annual incomes between ?5,000 - ?5,000 |
| High income | Dummy variable for households that have gross annual incomes above ?5,000 |
| Vehicle interest | Continuous Likert type variable measuring the general vehicle interest |
| Annual driving distance | Continuous variable measuring the annual driving distance in km range |
| No of vehicle models | Continuous variable measuring the number of vehicle in the purchase consideration set |