Social Media

After combing social media literature, the social media explored in this study is defined as a network, media tools or platforms that is similar to we-chat, QQ, micro-blogs, etc. that enable participants to interact or share information, ideas, resources, and emotions.


Through the relevant literature review, we can see that the current scholars divide Interaction into several dimensions in the following ways: one is based on interactive attribute dimension division, and the other is based on interactive content dimension division, the third is based on the interactive direction of the dimension division.

Social Media Interaction Perception

This study explores the interpersonal interaction between colleagues based on the perspective of perceptual interaction, and thus the interaction of social media is appraised by measuring the employees’ perception of each interactive factor [20] .


By combing the literature of trust and the need for this study, this paper explores interpersonal trust relationships between people in the organization and regards trust as a personal mental state or attitude.

Employee Creativity

The definition of creativity, although different opinions, but through a large number of representative scholars of the creative process of the definition of finishing, can be divided into the following four points: personality theory, process theory, results theory and ability theory. On this basis, this article defines employee creativity as the ability of individuals to generate new ideas or new products.

Supporting organization culture

Support-oriented culture emphasizes participation, collaboration, people-centered, social, mutual trust, group cohesion and personal growth, often in an oral, informal way of communication; communication and making decisions to encourage employees to express their views on work and others. Pay attention to each employee’s recognition of the organization.

Emphasizing the collection of new information in the external environment, creativity, prediction, testing and openness to change, often take informal, in all directions to communicate, top-down control is neither possible nor necessary, In the management of staff expectations of the work and organizational objectives of the recognition and participation [21] .