Resource Integration Process | Questions | Literature Sources |
Resource Identification | 1. OTAs are well aware of the knowledge and skills they possess and can use. | Bursh (2001), Sirmo & Hitt (2003), Arild Aspelund (2005) |
2. OTAs know exactly which travel resources are necessary for online travel companies. | ||
3. OTAs recognize the value of the web for online travel companies. | ||
4. OTAs realize the gap between the identification of the resources and the demand of resources. | ||
5. OTAs can obtain relevant information from tourism resource suppliers and distributors. | ||
Resource Acquisition | 1. OTAs obtain the required physical resources and information resources from the tourism resource supplier. | Brush (2001), Reynolds & Miller (1992), Sirmon & Hitt (2003, 2007) |
2. OTAs has access to tourism demand information, tourism services and other intangible resources from tourists. | ||
3. OTAs use internet to attract tourism resources and gain key technologies for enterprise development. | ||
4. To obtain the intangible assets which tourism resources needed within the enterprise (such as customer service attitude) | ||
5. Collaborating with other online travel companies to promote learning and communication among employees. | ||
Resource Allocation | 1. OTAs increases the useful resources within the enterprise. |
Sirmon & Hitt (2003, 2007), |
2. OTAs realizes the transfer of its own tourism. | ||
3. OTAs combines tourism resources with goals. | ||
4. OTAs bundle and make use of related resources according to tourism resource characteristics. | ||
5. OTAs implements the Shared configuration of resources within the enterprise. | ||
6. OTAs allocate personnel for the enterprise goals according to the characteristics of employees. | ||
Resource Utilization | 1. OTAs’ employees use their personal resource endowment to obtain other external tourism resources or information. | Kazanjian (1988), Miller (1984), Hitt (2001, 2007) |
2. OTAs use the endowment of individual resources to leverage other external tourism resources for enterprise services. | ||
3. OTAs use organizational resources to leverage other external tourism resources for enterprise services. | ||
4. OTAs’ employees use their own integrated tourism information resources to obtain other tourism information resources. | ||
5. OTAs organize and use the integration of tourism information resources to obtain other tourism information resources. | ||
Enterprise Performance | 1. Sales are growing fast. | Antonicic (2001), Yusuf (2002) |
2. High net profit. | ||
3. Employee income growth. | ||
4. Corporate investment returns are high. |