Category

Survey Subjects

Openness to Experience

t

Low Quartiles (n = 105)

High Quartiles (n = 99)

Mean

SD

Mean

SD

Food

GODIVA

5.23

1.058

5.30

1.374

−0.432

TORAYA

5.18

1.191

5.24

1.302

−0.352

DOM PERIGNON

3.83

1.678

4.48

1.837

−2.666^**

Car

FERRARI

2.16

1.861

3.22

2.345

−3.563^***

ROLLS-ROYCE

1.88

1.567

2.63

2.008

−2.962^**

PORSCHE

2.30

1.947

3.53

2.388

−3.987^***