| Question | Components | |
| 1. CSR quality effects | 2. CSR premium effect | |
| 1. Give preference to the products or services of the enterprise with better CSR performance under the same price | 0.115 | 0.821 |
| 2. Purchase the products or services at a slightly higher price from the enterprises with better CSR performance | 0.223 | 0.719 |
| 3. Trust the new products or services of the enterprises with better CSR performance | 0.753 | 0.197 |
| 4. Positively recommend the products or services of better CSR enterprises | 0.718 | 0.173 |
| 5. Agree with the better CSR enterprises own higher products and services quality. | 0.787 | 0.066 |
| 6. Trust the enterprises with better CSR performance more | 0.639 | 0.388 |