Factor

Number (N)

Mean

Standard Deviation

1. Product features

410

4.1098

0.8439

2. Brand name/Brand image

410

4.0878

0.9168

3. Price

410

3.9366

0.9837

4. Purchasing intention

410

3.8756

1.0074

5. Perceived Quality

410

3.7732

1.0548

6. Social influence

410

3.7024

1.0683

7. Perceived value

410

3.6561

1.0806

8. Customer Expectations

410

3.6463

1.0369

9. Product sacrifice

410

3.3390

1.0251