Factor | Number (N) | Mean | Standard Deviation |
1. Product features | 410 | 4.1098 | 0.8439 |
2. Brand name/Brand image | 410 | 4.0878 | 0.9168 |
3. Price | 410 | 3.9366 | 0.9837 |
4. Purchasing intention | 410 | 3.8756 | 1.0074 |
5. Perceived Quality | 410 | 3.7732 | 1.0548 |
6. Social influence | 410 | 3.7024 | 1.0683 |
7. Perceived value | 410 | 3.6561 | 1.0806 |
8. Customer Expectations | 410 | 3.6463 | 1.0369 |
9. Product sacrifice | 410 | 3.3390 | 1.0251 |