| Dimension | Category | Percentage | Dimension | Category | Percentage |
| Gender | Male | 41.7% | Usage experience | less than 6 month | 58.6% |
| Female | 58.3% | 6 month to less than 1 years | 10.7% | ||
| Age | <18 | 2.4% | 1 to less than 2 years | 14.3% | |
| 19 - 24 | 53.9% | ||||
| 25 - 30 | 33.9% | 2 to less than 3 years | 8.0% | ||
| >31 | 9.9% | 3 or more years | 8.4% | ||
| Education | Senior high school | 3.9% | Duration of usage per month | not once | 44.3% |
| Junior college | 11.3% | once or twice in the last month | 23.2% | ||
| Bachelor’s degree | 55.1% | once or twice a week | 16.7% | ||
| Master’s degree | 26.8% | more than three Times a week | 9.2% | ||
| Doctor’s degree | 3.0% | once or twice a day | 3.9% | ||
| Occupation | Student | 47.0% | more than three Times a day | 2.7% | |
| Office worker | 53.0% |